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Is Shah Rukh Khan forcing people to watch Chennai Express?

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Pune: On Saturday, in a cinema theatre named E-Square, there was a show for the Marathi film Duniyadaari at 12:30. A lot of people had booked the tickets for this show well in advance. But on the day of the show, those who had booked the tickets in advance, were said to watch Chennai Express rather than the Marathi film Duniyadaari they wanted to watch.

Why did this happen? That too at a place like Pune? Who was behind this? Did the audience not rebel against watching the film they did not want to see? Click to see the real reasons: