Salman Khan surpasses Sachin Tendulkar? To get R 18 cr to endorse Thums Up
New Delhi: Global beverage giants, Coca-Cola, have brought back Bollywood actor, Salman Khan, to endorse their cola drink, Thums Up.
Economic Times reported in a story (read here) that the two-year contract could fetch Salman Khan Rs 18 crores. And also that this was one of the plummest endorsements ever bagged by a celebrity.
The report added that Coca-Cola refused to put a figure to the endorsement deal.
Cricketer Sachin Tendulkar had been signed by Coca Cola earlier this year for close to Rs 12 crore for a 3-year deal.
Salman had been the brand ambassador of Thums Up till ICC World Cup 2003. And till March this year, he was endorsing rival drinks maker, PepsiCo's brand Mountain Dew.
The report quoted Coca-Cola as saying that it has also signed an agreement with Khan's charity—Being Human—The Salman Khan Foundation—and will jointly promote, conceive and execute charitable and social activities.
Actor Akshay Kumar had been the face of Thums Up until April this year.