Renault ropes in Logan creater for India operations
Dailybhaskar.com | Dec 17, 2012, 15:34PM IST
New Delhi: Renault India seems to be totally focused on the developing markets like India, where the 'mass oriented' mode of gaining a strong footage in the country seems to be their prime area of concentration. In fact, in order to emulate something the Mahindra Logan, they have roped in their creator Gerard Detourbet into their Indian operations, who has shifted base to Chennai, and is looking to rope in the best possible team to get the project underway. According to Reuters, the man's main aim is to out do competitors like Maruti Suzuki and Hyundai, who so far have ruled the roost in the segment.
Gerard comes in to India, with the mission that Renault-Nissan chief Carlos Ghosn seems to have sent him with; combining the promise of breakneck growth with implausibly low prices. This basically targets the range the new Maruti alto 800 and the Hyundai Eon plies in, the sub-$5,500 (approx Rs 3 lakh) range. There are no confirmations though, regarding what exactly the Logan man could offer in India, but word has it that he is looking for a product that will be roomier on the interior, but will still have the existing price tag for attracting buyers.
Going on the overall plans, Gerard Detourbet has been doing his homework with the Indian market. He describes the market by saying, "India is the only country where you begin to see modern cars at this kind of price," and the reason for subscription to such a thought line is explained as "Once you've done battle with the world's best cheap car manufacturer, you can go into another country where there isn't a Maruti Suzuki and be relatively comfortable." In short, India is where Renault will be sharpening its tools to get into the mass volume market, and then use the expertise to attack in other markets where it has a stronger foothold. Looks like the Indian diaspora of the auto industry have cetainly changed the landscape in the last few years.