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Madhya Pradesh govt's Beti Bachao Abhiyan lands into controversy

Saji Thomas   |  Aug 17, 2012, 05:30AM IST

Bhopal: The Madhya Pradesh government's much hyped and flagship programme "Beti Bachao Abhiyan" (save daughter campaign) has landed into controversy within 10 months of its launch with the Opposition Congress alleging massive corruption in the financial expenditures for executing the programme and questioning its 'genuineness'.


"Officially, there is no budget for this campaign; still crores of rupees have been spent on this campaign ….large amount was spent on advertisements, painting walls and renting hoardings," said Congress MLA Panchilal Meda. It does not have a provision of funds even after 10 months of its launch," he said.


The Department of Public Relations (DPR), has spent a whopping amount of Rs 15 crore for advertisement campaigns allegedly diverting the funds from other heads, said the MLA raising a demand for probe and action against those involved in the alleged embezzlement of public money."The government's failure to create funds for this campagain only indicates that it is a friendly match for siphoning-off public funds," Meda said. The bulk of the amount, he said, went into the pockets of officials and the leaders of the ruling BJP. 


The legislator also demanded a probe into it saying most of the public campaigns to create awareness about saving girl child remained only on papers.It was on October 11 last year that chief minister Shivraj Singh Chauhan had launched the “Beti Bachao Abhiyan” from Datia district with a pledge to save every girl child in the state.


The CM had showed his personal interest to take the “save the girl child message” to the grass root level in the society as he believed that without protection of girls the society could not survive longer.


The state government, according the documents available with the DNA, spent almost Rs 15 crore for advertisements alone as part of its awareness programme.


The bulk of Rs 7.85 crore spent on print media campaigns followed by Rs 2.09 crore for visual media, Rs 1.60 crore on hired hoarding, Rs 97 lakh for wall paintings, Rs 50 lakhs for auto rickshaw ads, Rs 18 lakhs for glow sign boards, Rs 20 lakh forNavratri tableaux, Rs 60 lakh for flex and banners, Rs 46 lakh for inaugural function at Datia and Bhind, Rs 15 lakh for exhibition, Rs 25 lakh for small video and audio clippings, Rs 10.60 lakh for posterprinting and Rs 30500 for printing invitation cards.When contacted, DPR commissioner, Rakesh Shrivastava admitted that there were no special funds allocation for the flagship programme.


Justifying the money spent he said, “Since it is an importantprogramme of the government there is no problem of using the fund allocated for the department.”Official document available with the DNA also indicated that there is no separate pool of budget for this scheme.



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