‘Kadaknath’ set to become global brand
Indore: Kadaknath, the famous black cock of Jhabua with apocryphal aphrodisiac quality, is set to become an official international brand of India.
The Intellectual Property Facilitation Centre (IPFC), a wing of Confederation of Indian Industries (CII), has applied for Kadaknath’s inclusion in the Geographical Indication Registry (GIR).
The IPFC sees huge export potential in Kadaknath after a study by the centre revealed that its black meat chicken (BMC) contains 184.75% cholesterol as against 218.12% in other varieties known as routine table chicken (RTC). The black chicken also contains higher level of amino acids.
The study concluded that black exterior and interior of this unique cock are due to specific climate, altitude and surroundings of the Jhabua tribal region. For, efforts at breeding this foul elsewhere have invariably failed.
“Less cholesterol in Kadaknath compared to other chickens could make it a favoutire meal abroad where people are very particular about reducing cholesterol intake,” opined Rounak Dubey, executive IPR at the IPFC, Indore.
Dubey said an extensive research was undertaken before filing application for GI certification for the Kadaknath or Kalamansi chicken in January this year.
He said the certification would bring worldwide recognition and branding for this chicken. As a result, the region could attract huge investment and locals from Jhabua could harness revenues through exports. Entire process of certification could take around a year.
The centre, a joint venture of CII and Union Ministry of MSME, was started last year on February 22 with the aim of catering to the needs of the intellectual property rights service requirements of MSME sector in Madhya Pradesh.