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Indore: Mobile banking application in Hindi launched

DNA   |  Nov 21, 2012, 04:13AM IST
Indore: The HDFC Bank on Tuesday launched a mobile banking application in Hindi. 
 
Mobile banking services is part of the bank's overall strategy to use convergent communication platform to engage with customers, Senior executive vice-president for direct banking channels Birendra Sahu said today 82 per cent of all customer-initiated transactions happen on electronic channels. 
 
Therefore, the bank has launched mobile banking solutions ranging from SMS banking, browser-based and application-based applications for smartphones.
 
There is around 565 million Hindi-speaking population in the country, he said. He said the bank launched the English-language mobile banking in July-August last year and already has 12 lakh users. With the Hindi option, the user base can touch 16 lakh soon.
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