B’day special: ‘Brand’ Sachin Tendulkar
New Delhi: Sachin Ramesh Tendulkar, a man who has become the second name of cricket in India turns 40 on April 24.
Right from the days when a baby faced curly hair boy made his way to the crease till today, if there has been one thing that has never changed it is the love of the fans for Sachin.
Sachin has a universal appeal and reaches out to all age groups and that is what makes the ‘Brand’ Sachin Tendulkar so unique. Age is just a number for this man and no matter how old he gets, Sachin will be the heartthrob of his fans.
Tendulkar's immense popularity has led him to be an early pioneer in India on cricket business dealings when he signed a record sports management deal with Worldtel in 1995, the value of the deal being 30 crore (US$5.5 million) over five years.
His next contract with WorldTel in 2001 was valued at 80 crore (US$15 million) over five years.
In 2006, he signed a contract with Saatchi and Saatchi's ICONIX values at 180 crore (US$33 million) over three years.
Over his long cricketing career Sachin has been associated with many brands.
Sachin has been an identity of several brands and today we take a look at some of his brand associations.