Most watched advert on YouTube, fetches 32 mn hits in a week
Paris: Producer of mineral water from the French Alps, Evian advertisement has become the most watched ad campaign on YouTube. The ad has been watched 29 million times, till now.
The ad titled, 'Baby and Me', shows adults who are shocked to see themselves reflected in the mirror as infants.
Both the grown-ups and the baby in the reflection break into a dance sequence.
The background music is Ini Kamoze's 'Here Comes the Hotstepper,' remixed by French electro artist Yuksek.
AdWeek, is planning to bring the concept to life on life-size posters.
An app is also being planned that allow users to 'babify' themselves via facial recognition software.