Premium segment bicycle maker Firefox Bikes today said the company, in collaboration with Viacom 18, will unveil four co-branded 'Firefox MTV Adventure Bikes' at the upcoming Delhi Auto Expo.
Apart from launching the new range, the company will also be showcasing new product line including bike lubricants, puncture kits during the Auto Expo, it said in a statement.
"During the Auto Expo 12 Firefox Bikes would unveil four models of the co-branded Firefox MTV Adventure Bikes. In the near future, Firefox is all geared up to create and unveil MTV branded accessories," Firefox Bikes Managing Director Shiv Inder Singh said.
With an aim at providing complete biking solutions under one roof to its customers, Firefox Bikes recently tied up with several international brands to widen its spectrum of products.
The brands include SRAM of Taiwan for high-end bicycle components and Finish Line of the US for special bicycle lubricants. Firefox Bikes is the exclusive distributor for these brands in India.
Commenting on the tie up Viacom 18 Sr Vice President- Consumer Products Sandeep Dahiya said, "The launch of MTV adventure bikes also marks the beginning of extending MTV licensed products in unconventional categories and 2012 is going to see more and more of that."