Actress Eva Mendes is launching her own sub-brand through New York & Company Inc, whom she has also signed up to be an ambassador for.
The 38-year-old is said to have had meetings with heads of the label and has been stocking up ideas for the line, reported Contactmusic.
"I love anything that winks to yesteryear. You have to find what works for you. Quite a few times I've worn turban-like accessories.