Education-preneurs betting on demand from tier II and III cities
- Dec 26, 2012, 14:46 PM IST
New Delhi:With the economic growth in seven top cities in the country beginning to saturate, a number of tier II and III cities have come into reckoning as the growth engines of the future. To meet the rising demand of eminence workforce, Educational Institutes increasingly are spreading their wings beyond the urban set up. According to players in the industry, there has been a substantial increase in the demand for quality education in tier-2 and tier-3 cities in the recent years.
A very well-known example of this is Aakash Educational Services Ltd, which has its widespread into around 62 centers across India, including tier II cities like Bhatinda, Hissar, Kurukshetra, Saharanpur, Siliguri, Narnaul, Aligarh and many more. Also, is looking forward to expand into various other cities in South India, to facilitate the coaching services to aspirants in those cities.
Aakash Chaudhry, Director, AESL says, “Essentially, parents are seeking quality educational experience for their children in smaller towns (too). Our observation is that they are as discerning as parents in the metros. Today, we are in the process of opening centers in smaller cities and towns. The company is definitely looking at tier 2 and 3 towns with population between 50,000 and 1 lakh. The gestation period in these cities is faster, giving better chances to attain profitability.”
On the other hand a company called, EnglishEdge who provide holistic English language learning, has also understood the need to explore this region. Vivek Agarwal, CEO EnglishEdge affirmed “We observed that the children here are less exposed to English language and that can be a reason for them not getting the right job, we at EnglishEdge work on communication skills of students and make them much more confident”.
This will not only prepare the youth for a career of their choice and building up a formidable work force of international quality, but also reducing unemployment. This could help reach the government target of skilling 500 million by 2022.