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Ice Age 4 sets new record as an animation film in India

  • Dailybhaskar.com
  • Jul 30, 2012, 15:49 PM IST

ice_age_4_901Fox Star Studios’ Ice Age 4: Continental Drift 3D has garnered the largest ever opening for an animation film in India. The humorous laugh riot opened with a record Rs 8.5 Crores over the weekend, which is more than 150% of the previous record holder (Kung Fu Panda 2).

The fourth installment in the highly popular Ice Age series has achieved the total box office collection of Ice Age 3: Dawn of the Dinosaurs in just one weekend, a feat matched by no other country in the world. This marks a huge achievement for Fox Star India as Ice Age 3, released in 2009, was the first film to penetrate beyond the usual target audience of kids, and was the biggest animated grosser back then.

Ice Age 4 is the first animated film to be dubbed in Tamil and Telugu, apart from Hindi and is the first animated film to break out in the dubbed markets, especially Tamil and Telugu. The fun family film has given Fox Star Studios their biggest opening in 2012 (Hollywood) and is the 5th biggest opening of the year after Spiderman, The Dark knight rises, The Avengers and Men in Black 3, albeit with a bigger per screen average than all of them.

Speaking on the successful opening of the 3D flick says Vijay Singh, CEO, Fox Star Studios, “We are delighted with the response of Indian audiences to Ice Age 4, making it the biggest opening of all time for an animation film in India. The superb weekend collections reaffirms audience's love for the 'fun family theme' that is core to the popular series. Indian audiences have opened up to animation films including the dubbed versions, and we expect footfalls to increase in the coming week.”

With a majority of the multiplexes going house full in cities such as Mumbai, Bangalore, Delhi, Pune, Hyderabad and Chennai, the passion and excitement amongst families for the most successful animation franchise in India has been reaffirmed with positive reports coming from all centers. Backed with stunning 3D delights, the film’s family storyline and lovable characters have sparked a huge word of mouth amongst audiences, with box office numbers expected to grow even further.

In fact in some markets like Bangalore and in the South, the 3D flick has opened even bigger than Kya Super Kool Hain Hum and Hollywood’s much hyped The Dark Knight Rises, with the local dubbed versions doing phenomenally well.

Well looks like the success of Ice Age 4 is all set to usher in a brand new era of animation films in India.

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