After leaving an indelible mark on the minds of critics, ‘Talaash’ has kept the cash registers ringing too. Reema Kagti’s second directorial venture starring Aamir Khan, Rani Mukerji and Kareena Kapoor has garnered whopping Rs 46 crore approx. at the weekend.
‘Talaash’ witnessed phenomenal growth over the weekend. The film performed exceptionally well at multiplexes (mind-blowing in certain circuits). Performance at single screens ranged from good to average, depending on the centre/circuit. The mass dominated centers also witnessed ample growth on Sunday. It collected approx. Rs 47.1 crore net in its opening weekend. “Breakup Fri 13.5 cr, Sat 15.5 cr, Sun 18.1 cr,” informs film critic and trade analyst Taran Adarsh.
Another renowned trade expert and film analyst Komal Nahta tweets on the micro-blogging site, “What a superb jump! ‘Talaash’ Day 3: Rs. Little more than 18 crore!! First day was 13 plus. Day 2: 15.25. Total: 46 crore plus. Super!! (sic).”
Vinod Mirani, film critic and trade analyst from indiantelevision.com however begs to differ. “The business done so far doesn’t determine the success as the brand Aamir Khan got audience enter the cinema halls out of which most of them came out cribbing and crying after watching the film. So, the bad word of mouth further will hamper the business in the coming week. Also, the film has failed to create a stir at the single screens. It has worked only at selected elite multiplexes.”
We also bring you the reports of sources close to trade industry which sheds light on another interesting aspect by drawing comparisons. “To give a perspective, firstly, non holiday Friday last release, was ‘Bol Bachchan’ - 11.75 cr, ‘Cocktail’ - 10.75 cr, ‘Raaz 3’ - 10.50 cr, ‘Raajneeti’ - 10.50 cr, ‘Barfi!’ around 8.5 cr. So, ‘Talaash’ thus, is a clear winner,” the source informs.
“Also, internationally, ‘Talaash’ has ring a bell by fetching whopping $ 657, 000 in North America on Friday; $ 734, 000 on Saturday (highest ever day for a Hindi film beating ‘My Name is Khan’ which had garnered $ 33, 416. The business in UK too is mind-blowing with 107, 000 Pounds on Friday and 152, 000 Pounds on Saturday. The film has worked wonders in Middle East too $ 310, 000 on Thursday, $ 442, 000 on Friday and $ 350, 000 on Saturday, thus, crossing a million in three days,” the sources conclude.