EXCLUSIVE: Kimaya aims to bring fashion in India under one roof
- Nikita Bhalla
- Feb 23, 2013, 22:39 PM IST
Kimaya recently unveiled the festive collection 2013 of designer Jyoti Khaitan, with Dr. Shashi Tharoor as the guest of Honour. Her collection boasts of exquisite hand-crafted saris with brooches, lehenga style saris, and non stitched saris in varied colors like bright red, aqua, orange, emerald green, pink, black and gold.
Pradeep Hirani, CMD- Kimaya was quoted as saying “We are pleased to retail Jyotee’s collection exclusively at KIMAYA Emporio as it resonates with our brand ethos of sophistication and magnificence. Her festive collection has a perfect balance of opulence; and luxury combined with her attention to detail makes it an exciting range.”
Many social circuit celebrities were present at the launch including Divya Gurwara, Ashmeen Munjal, Vandy Mehra, Seema Puri and many more.
In an exclusive Interview with Dailybhaskar.com; Pradeep Hirani further added “The brand would focus on association only with selective franchise partners, who have an ‘F+’ blood group, to do justice to the brand name. Kimaya is nurtured in a cohesive fashion centric environment and thus would expect the same from its franchise partners.
Kimaya is also all set to launch its e-commerce site, which is touted to make for one of the best luxury sites in India.
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