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SNAPPED DEAL! Snapdeal all set to enter 65 untapped markets in Indian heartland

  • Dailybhaskar.com
  • Nov 17, 2014, 12:10 PM IST
SNAPPED DEAL! Snapdeal all set to enter 65 untapped markets in Indian heartland
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Snapdeal, the online retailer is ready to barge into the rural Indian and expand its network like never before. The company after raising $627 million in fundingfrom Softbank this October is readying a plan to open kiosks in 65 cities and enter 70,000 rural areas.
 
According to a news report in the Economic Times, Snapdeal is planning to tap 50 lakh low-income households in slums and villages across the country. The list of places to which Snapdeal now wants to expand includes Dharavi, Govindpuri, villages in Gujarat, Haryana and Rajasthan.
 
The company is looking at opening 5,000 e-commerce kiosks across 65 cities and 70,000 rural areas by the end of next year, the news report says. That’s not all the online retailer also is looking for employment generation as it plans to “village-level entrepreneurs” to run these kiosks at the local level. These kiosks will be equipped with facilities for collection of package and delivery points of packages for those who do not have a permanent address.
 
If you think Snapdeal is the only one reaching out to tap the potential in the market which are not-touched-before and making it easy with physical stores you are wrong?
 
In the next 3 pages check which other companies are heading the same path
 
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Find out more by clicking on the following slides

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    SNAPPED DEAL! Snapdeal all set to enter 65 untapped markets in Indian heartland
    Amazon too is planning to open its first physical retail store. According to a report in The Wall Street Journal in October this year, the set of a physical retail store will be a part of company’s attempt to connect with customers in the physical world.

    This company is also planning to implement drones for package deliveries very soon. It could launch the service in India according to a report from August this year the service could begin in Mumbai and Bangalore. According to a news report in Fox6now, this month it started looking for engineers to help test and develop its drone-delivery system in the US.
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    SNAPPED DEAL! Snapdeal all set to enter 65 untapped markets in Indian heartland
    Flipkart too is planning to expand further and is looking for another round of fund-raising (which could begin in January 2015) to widen its reach. This store could soon begin selling furniture and packaged food according to a news report in the Economic Times last week. Though it is not yet confirmed if Flipkart will soon expand to rural areas as well, the report mentions that it is “intending to expand its reach to even small towns.”
     
    In the next page read what figures say.
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    SNAPPED DEAL! Snapdeal all set to enter 65 untapped markets in Indian heartland
    According to a report on Accenture titled ‘Masters of Rural Markets: Profitably  Selling to India’s Rural Consumers’ rural markets account for more than 20 percent of the total revenues for more than 65 percent of the companies included in the survey. The report also finds that between 2009 and 2012, rural consumption per person grew at 19 percent per annum, two percentage points higher than its urban counterpart.
     
    Image: A screen grab of the front page of the Accenture report

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