Home»Hot Wheels» Maruti To Launch New Dzire Variant Regal At Rs 5.60 Lakh To Take On Honda Amaze

Honda tries to kill DZire for rivals, Maruti ready to Amaze too

  • Dailybhaskar.com
  • Apr 13, 2013, 17:05 PM IST
Honda tries to kill DZire for rivals, Maruti ready to Amaze too
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New Delhi: Close on the heels of Honda unveiling the Amaze-- and at a killer price tag too-- Maruti has made it clear it won't let its Japanese rival look at the entry-level sedan battle as one that's over before it began.

India's largest car maker has rolled out Regal, an updated variant of its best-selling sedan, the DZire at a starting price of Rs 5.6 lakh (ex-showroom, Delhi).

DZire Regal comes in a new serene blue colour, leather upholstery, advanced music system, rear parking sensor, body-coloured electronically adjustable ORVMs (outside rear view mirror) with a silver coloured front grill, media reports said.

Their vehicle will be available as a petrol only option. This has made many speculate that the car will actually be an attempt at revving up petrol vehicle sales, and not as an option to Honda Amaze in particular.

Many auto players in India, including Maruti, have been battling the challenge of rising petrol inventory, thanks to the sharp difference in the price of petrol and diesel that has made buyers constantly pick diesel over gasoline variants in the past several quarters.

Find out more by clicking on the following slides

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    Honda tries to kill DZire for rivals, Maruti ready to Amaze too
    Putting an end to a long wait, Honda's first car with a diesel variant in India-- the Honda Amaze-- saw its launch on Thursday at an event held in the national capital.
     
    Powered by a 1.5 litre engine, the diesel avatar of the vehicle promises to deliver a 25.8 km per litre, making it the country's most fuel efficient passenger car.
     
    Honda is offering the car in petrol option as well. While the diesel option will be priced between Rs 5.99 and Rs 7.60 lakh, the petrol version will be available at a price range of Rs 4.99 lakh to Rs 7.50 lakh.
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    Honda tries to kill DZire for rivals, Maruti ready to Amaze too
    The new model, which has been developed keeping in mind the Indian conditions, will compete directly with market leader Maruti Suzuki's Swift Dzire, which is priced between Rs 4.92 lakh and Rs 6.74 lakh for the petrol option and between Rs 5.99 lakh and Rs 7.5 lakh for the diesel variant.
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    Honda tries to kill DZire for rivals, Maruti ready to Amaze too
    The petrol option has a 1.2 litre engine and the manual transmission has a fuel economy of 18 km per litre, while the automatic one is claimed to run 15.5 km in every litre.
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    Honda tries to kill DZire for rivals, Maruti ready to Amaze too
    The entry level sedan qualifies for the excise duty benefit, enjoyed by small cars in India. At present, any car with a petrol engine capacity under 1,200 cc or diesel engine under 1,500 cc, but length shorter than four metres, attracts an excise duty of 12 per cent. 
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    Honda tries to kill DZire for rivals, Maruti ready to Amaze too

    "The Amaze is our most strategic model in the Indian market and has been developed with strong focus on Indian requirements," Honda Motor Company Managing Officer Yoshiyuki Matsumoto told reporters here.

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