New Delhi: In an unique bid to get maximum attention from its audience, Ford India has come with the idea of having a midnight sale, today. From beginning at 8AM today till 12 tonight, Ford dealerships will be offering special discounts for customers who choose to come and book their car at this event. This is a repeat event after it was initially tried last year and received its fair share of responses. Here are the main benefits for each of the models selling at the event:
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Ford Figo will get free insurance and accessories. This puts benefits upto Rs 24,500 for each buyer of this hatchback from Ford.
Ford Endeavour will also be offering similar kinds of benefits. Accessories and insurance benefits worth Rs 81,000 are on offer, because the SUV from Ford hasnt been the best selling car of late.
The Ford Classic, built has the old model drivetrain still sports the 1.4-litre diesel and 1.6-litre petrol driven engines which were known for the high efficienncy. At the Midnight sale , buyers can look to get discounts and insurance benefits of upto Rs 54,000 on this car.
The Ford Fiesta saloon comes with benefits totalling Rs 72,000. This means Rs 40,000 cash discount, Rs 15,000 exchange bonus, along with Rs 10,000 worth of accessories. There is also a Rs 7,000 loyalty bonus for old customers of Ford.
If this was not it, government employees, teachers, and doctors, as well as ex-defense employees could get benefits. Prizes like LED Tvs, washing machines, home theater systems, and microwaves. On New Year's day, one can also hope for a 'December Dhamal' which will offer more such special benefits this year.