Can BlackBerry 10 end RIM's bad run?
- Jan 18, 2013, 12:38 PM IST
New Delhi: Once the favourite of corporate honchos, Hollywood stars and heads of nations alike, Research in Motion's (RIM's) BlackBerry smartphones seemed to have been knocked out of reckoning in the intensely competitive smartphone space over the past few years.
Completely overshadowed by glitzy iPhones and feature-packed Samsung devices, BlackBerrys and other RIM products saw themselves variously labelled as 'technically obsolete' and 'half-baked'.
But can the Canadian tech giant stem and reverse the losses it has been facing for several successive quarters now? Yes, if the initial response surrounding its next generation platform, BlackBerry 10, is anything to go by.
The company has reportedly received very favourable response from its customer base to the BlackBerry 10 Ready Program aimed at persuading them to switch to the BlackBerry 10 devices.
RIM's recovery depends to a great extent on its major clients such as companies and government agencies which have long valued the BlackBerry's strong security features.
RIM shares had on a downward slide, falling nearly 90 percent from their all-time high of around $150 in 2008. This year, too, the shares kept falling till touching a dismal $6.31 in September before showing a smart recovery- at around $15 apiece lately, the stock price has seen an over 100 per cent rise from its lowest mainly in anticipation of the launch of BB10.
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