New Delhi: Beleaguered smartphone maker Research in Motion (RIM) will make a fresh plunge in the icy cold, cutthroat competitive space called the smartphone market when it launches its latest platform, BlackBerry 10, also known as BB10, later today. (Also read: BlackBerry Enterprise Service 10 reaches India today)
The initial signs are positive- those who were offered a sneak peek at the new operating system have found it worth the upgrade. And RIM’s battered stocks have quickly found a fresh lease of life.
The shares had been on a downward slide, falling nearly 90 percent from their all-time high of around $150 in 2008. This year, too, the shares kept falling till touching a dismal $6.31 in September before showing a smart recovery- at around $15 apiece lately, the stock price has seen an over 100 per cent rise from its lowest mainly in anticipation of the launch of BB10. (Also read: Samsung Galaxy S4 rumours fly: Time to upgrade your S3 already?)
There is renewed faith, but most analysts believe the success of BB10 will prove crucial to the company’s long-term viability.
What does BB10 promise? Briefly, the highlights of the all-new platform include more speed, an intuitive keyboard and the ability to keep personal and professional identities apart on the same device.
The revamp also brings apps, multimedia and touchscreen to cater to the tastes of the present-day smartphone user. RIM’s top officials say the company has gone several steps ahead of competition by creating devices far better suited for handling mutiple applications at the same time. (Also read: 'iPhone 5 demand may be shrinking')
Other promising features include the BlackBerry Hub and the BlackBerry Balance.
The system will be revealed in its entirety today, and the exact date of release of BB10 powered devices will be shared shortly thereafter.