New Delhi: Sachin Ramesh Tendulkar, a man who has become the second name of cricket in India turns 40 on April 24.
Right from the days when a baby faced curly hair boy made his way to the crease till today, if there has been one thing that has never changed it is the love of the fans for Sachin.
Sachin has a universal appeal and reaches out to all age groups and that is what makes the ‘Brand’ Sachin Tendulkar so unique. Age is just a number for this man and no matter how old he gets, Sachin will be the heartthrob of his fans.
Tendulkar's immense popularity has led him to be an early pioneer in India on cricket business dealings when he signed a record sports management deal with Worldtel in 1995, the value of the deal being 30 crore (US$5.5 million) over five years.
His next contract with WorldTel in 2001 was valued at 80 crore (US$15 million) over five years.
In 2006, he signed a contract with Saatchi and Saatchi's ICONIX values at 180 crore (US$33 million) over three years.
Right from 1990 till 2013 Sachin has been associated with Boost.
Sachin was the brand ambassador of Pepsi from 1992 to 2009.
The german automobile giant unveiled Sachin as their brand ambassador in 2012. Sachin says he has always been a BMW fan and his first luxury car was second hand BMW.
Sachin' MRF bat has been the witness of many of his magical innings. He was associated with the brand for 10 years (1999-2009)
The brand with 3 stripes has been with Sachin for 10 years (2000-2010)
Sachin has been associated with the brand since 2007.
Before Dhoni came to the scene, it was Sachin who rode the TVS victor. He was with brand from 2002 to 2005
Celebrating ten years of existence in India Canon roped in Sachin Tendulkar as its brand ambassador in 2007. Sachin is the only Indian, and second sports star after Maria Sharapova to represent the company globally.
Sachin is also the brand ambassador of electronic giant Toshiba.