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B’day special: ‘Brand’ Sachin Tendulkar

  • Dailybhaskar.com
  • Apr 24, 2013, 14:20 PM IST
B’day special: ‘Brand’ Sachin Tendulkar
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New Delhi: Sachin Ramesh Tendulkar, a man who has become the second name of cricket in India turns 40 on April 24.
 
Right from the days when a baby faced curly hair boy made his way to the crease till today, if there has been one thing that has never changed it is the love of the fans for Sachin.
 
Sachin has a universal appeal and reaches out to all age groups and that is what makes the ‘Brand’ Sachin Tendulkar so unique. Age is just a number for this man and no matter how old he gets, Sachin will be the heartthrob of his fans.
 
Tendulkar's immense popularity has led him to be an early pioneer in India on cricket business dealings when he signed a record sports management deal with Worldtel in 1995, the value of the deal being 30 crore (US$5.5 million) over five years.
 
His next contract with WorldTel in 2001 was valued at 80 crore (US$15 million) over five years.
In 2006, he signed a contract with Saatchi and Saatchi's ICONIX values at 180 crore (US$33 million) over three years. 
 
Over his long cricketing career Sachin has been associated with many brands.
 
Sachin has been an identity of several brands and today we take a look at some of his brand associations.
 

Find out more by clicking on the following slides

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    B’day special: ‘Brand’ Sachin Tendulkar

    Boost

    Right from 1990 till 2013 Sachin has been associated with Boost. 

     

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    B’day special: ‘Brand’ Sachin Tendulkar

    Pepsi

    Sachin was the brand ambassador of Pepsi from 1992 to 2009.

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    B’day special: ‘Brand’ Sachin Tendulkar

    BMW

    The german automobile giant unveiled Sachin as their brand ambassador in 2012. Sachin says he has always been a BMW fan and his first luxury car was second hand BMW.

     

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    B’day special: ‘Brand’ Sachin Tendulkar

    MRF

    Sachin' MRF bat has been the witness of many of his magical innings. He was  associated with the brand for 10 years (1999-2009)

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    B’day special: ‘Brand’ Sachin Tendulkar

    Adidas

    The brand with 3 stripes has been with Sachin for 10 years (2000-2010)

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    B’day special: ‘Brand’ Sachin Tendulkar

    Reynolds

    Sachin has been associated with the brand since 2007.

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    B’day special: ‘Brand’ Sachin Tendulkar

    TVS

    Before Dhoni came to the scene, it was Sachin who rode the TVS victor. He was with brand from 2002 to 2005

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    B’day special: ‘Brand’ Sachin Tendulkar

    Canon 

    Celebrating ten years of existence in India Canon  roped in Sachin Tendulkar as its brand ambassador in 2007. Sachin is the only Indian, and second sports star after Maria Sharapova to represent the company globally.

     
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    B’day special: ‘Brand’ Sachin Tendulkar

    Toshiba (2010-present)

    Sachin is also the brand ambassador of electronic giant Toshiba.

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    B’day special: ‘Brand’ Sachin Tendulkar

    Castrol India (2011-12)

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    B’day special: ‘Brand’ Sachin Tendulkar

    Sunfeast (2007-2013)

    Sachin has been the brand for 6 years. 

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