Home»News» 9-Year-Old Guwahati Girl Forces Dabur To Change Packaging
A 9-year-old Guwahati Girl Brought Into Focus Something Disturbing On 'Real' Juice Packages; Forced Dabur To Take Action
Feb 17, 2017, 14:39 PM IST
Beti Padhao, Beti Bachao, is Prime Minister Narendra Modi's campaign that focuses on girls and the need to be given the same opportunity as boys. Gender discrimination has been a long-standing issue not just in India but all over the world.
This is why a 9-year-old girl from Guwahati refused to drink Dabur’s ‘Real’ fruit juice. The little girl was upset over the content on the pack that said, "Something that is good for your child should also make him smile."
The girl’s father, Mriganka Majumder, contacted Dabur via mail and demanded an apology on what he felt was gender discrimination. After no response came, he wrote to
Union Minister of Women And Child Development Maneka Gandhi, who then took it
up with the company. In the letter to the ministry, Majumder wrote that he was proud that he is a father to a girl and he hoped that we all could do something for ‘our daughters.’
Dabur defended the content on the juice’s carton saying that it was not gender specific but was used in ‘general sense.,’ although they have agreed to make necessary changes and clarified that it believed in gender neutrality.
In an interview to a leading daily, the school girl’s father, Mriganka Majumder, said that his daughter refused to drink the juice because on the carton it was written that it was for ‘him’ and not ‘her.’
Find out more by clicking on the following slides
2 of 4
3 of 4
4 of 4
Guwahati girl’s father, Mriganka Majumder said his daughter refused to drink the juice because on the carton it was written that it was for ‘him’ and not ‘her.’
The 9-year-old girl is an only child of Mriganka Majumder and it pained him that his daughter felt that she was less important than boys.
Dabur has agreed to modify the packaging and said that the company believed in 'gender neutrality communication'