Washington: A California company’s billboard depicting an American soldier embracing a Muslim woman (covered with burqa) is sparking some controversy. It seized people’s attention on Sunset Boulevard in Los Angeles.
According to Huffington Post, “The ad for SnoreStop sleep aids is meant to emphasize how the product can save couples. Between the hashtag #betogether and the slogan "Keeping you together" is a soldier embracing the woman, who's wearing a wedding ring. "[The ad] is trying to shock you into looking at it," observer Jan Clair told CBS Los Angeles. Fox 5 in San Diego reported that the campaign was inspired by a real-life veteran named Jamie Sutton and his wife, Aleah. In a behind-the-scenes YouTube video, the company says it wanted to celebrate diversity and generate publicity in the process.”
Huffington Post said, “
Early reactions on trade publication AdWeek were positive, with some calling the ad ‘excellent’ and ‘cool’. The Council on American-Islamic Relations also gave the advertisement a thumbs-up. ‘If you have Muslims in an ad for a product that's not about religion or not a PSA, it's a sign that we're accepted as a cultural norm,’ a spokeswoman for the organization told The Huffington Post. More of the billboards are going up in San Diego, Houston, Salt Lake City, New York City and elsewhere.”
Click the slides to see pictures of the advertisement…