Mumbai: Following the successful launch of Dainik Bhaskar in Ranchi, DB Corp (DBCL), one of India’s leading media companies, has launched the Jamshedpur edition.
The newspaper has already become the most popular newspaper of Jamshedpur city and is attracting encouraging reactions from readers since its launch on December 12, 2010.
Sudhir Agarwal, managing director, DBCL, said the launch of Dainik Bhaskar in Jamshedpur holds considerable importance to the company’s expansion strategy in Jharkhand, enabling it to broaden presence in North India.
“In a similar strategy as with our other editions, the Jamshedpur edition launch was also meticulously planned covering approximately 260,000 households and commercial units in the city and surrounding regions,” Agarwal said.
The next step, according to DBCL, will be to soon launch editions in the neighbouring seven districts starting from Dhanbad that will complete its foray in Jharkhand. Dainik Bhaskar Bihar editions will follow that.
DBCL senior management believes that Jamshedpur presents enormous potential as one of the most important industrial townships that is not only home to a growing cosmopolitan readership base, but also provides great opportunities for high quality education, medical institutes and best facilities of urban life.
“Evidently, we are very enthused by the existing opportunity to tap into and expand the latent readership base in Jamshedpur and its surrounding seven regions that critically support several small- and large-scale industries. Given our competitive advantages, we are confident that Dainik Bhaskar will emerge as a powerful vehicle to participate in the region’s progress and become the most preferred advertising media for corporates,” Agarwal said.
One of India’s leading media companies, DBCL’s flagship newspapers are Dainik Bhaskar, Divya Bhaskar and Saurashtra Samachar. Its India footprint spans 13 states through 53 editions and 135 sub-editions in Hindi, Gujarati and English.
The company’s other business interests include the radio segment through the brand ‘My FM’ radio station with presence in seven states and 17 cities, and a strong online presence in internet portals.