Dailybhaskar.com | Last Modified - Sep 27, 2011, 02:43 PM IST
New Delhi: Honda SIEL today unveiled its first small car meant for Indian markets- the Honda Brio- at a glittering function in the city.
The fight to dominate the small car segment in India is all set to intensify further with the launch of the Brio- priced at Rs 3.95 lakh onwards- by its Japanese makers.
The car has been designed and developed especially for the Indian market with the aim to meet the needs and aspirations of Indian users, said a top Honda official at the function.
The company claims the design is attractive yet practical, and will appeal "to the young and young at heart".
Low on fuel-consumption, the car combines spacious interiors with a compact shape for nimble driving in congested areas, he said.
The Brio delivers a mileage 18.4 kmpl, has a 5 speed manual transmission and electric power steering, and meets Bharat stage IV standards.
The 4-door hatchback will be powered by a four cylinder 1.2-litre i-VTEC engine that delivers maximum output of 88 PS @ 6000 rpm and Torque of 109 Nm (11.2 kg-m) at 4600 rpm. The turning radius is just 4.5 m, according to the company.
Honda says the car will be available in six colours, and will boast of an ‘easy-to-handle compact body (length 3,610mm x width 1,680mm x height 1,500 mm)’ with a wheelbase at 2345 mm while ensuring enough cabin space for five people.
Interior features include asymmetrical cockpit with chrome and silver accents, illuminated console, triple analog 3D meter, Ecolamp function and Double-Din integrated USB Audio System. The inside of the doors have been designed to improve interior space.
The Brio has been priced at Rs 3.95 lakh (entry -level 'E' variant), Rs 4.35 lakh (S variant), Rs 4.9 lakh (S-O variant) and Rs 5.1 lakh (V variant).
Honda’s latest attempt to grab a share of the space currently led by bestselling models such as Ritz, Swift, Figo, Toyota Etios Liva, Chevrolet Beat and Volkswagen Polo comes on the heels of a rather lukewarm performance by its earlier model, Jazz.
The company has depended on pure localisation in matters of sourcing materials and machines for the past 21 months to offset rising prices.
In the case of Brio, Honda has achieved over 80% localization, a figure that is likely to soon go up to 90%. The strategy that worked for the Brio will be expanded horizontally and will be applied to other Honda models as well.