Dailybhaskar.in | Last Modified - Apr 11, 2011, 01:43 PM IST
AdEx India,a division of TAM Media Research recently conducted a study on celebrity brand endorsements for the period of Jan-Dec 2010. With 48% of all advertising in India being celebrity led, a whopping 80% is dominated by Bollywood celebrities and topping that list is Abhishek Bachchan in the male star category.
The list was compiled taking into account the figures based on ad volumes (secs), and advertising during commercial time based on celebrities from Hindi films and TV industry, as well as sports personalities. The very suave and cool Abhishek Bachchan eats the pie with a 4.7% share ad volume out of the 41.5% film actors on the endorsement circuit today.
Says a marketing guru “ Abhishek Bachchan has taken the –Get Idea campaign to an all new level . He makes you really sit up and take notice – the intelligent ad needed an intelligent face and that’s exactly what Abhishek Bachchan brings to the table.”
Abhishek Bachchan dominated TV advertising in January shrugging off competition from food and beverage companies and a mobile handset maker to lead the ad reach index, a measure of awareness and brand recall.