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Here's why Mumbai's Maratha Mandir ran Dilwale Dulhaniya Le Jayenge for years

Onkar Kulkarni | Last Modified - Oct 06, 2014, 09:41 AM IST

There have always been stories and celebrations about Shah Rukh Khan-Kajol starrer Dilwale Dulhania Le Jayenge completing 10 years or 15 years run at Maratha Mandir in Mumbai. But have we ever wondered about the thought process that led to the screening of the 1995 release for nearly a couple of decades together?
  • Here's why Mumbai's Maratha Mandir ran Dilwale Dulhaniya Le Jayenge for years
    Here's why Mumbai's Maratha Mandir ran Dilwale Dulhaniya Le Jayenge for years
    There have always been stories and celebrations about Shah Rukh Khan-Kajol starrer Dilwale Dulhania Le Jayenge completing a decade run at Maratha Mandir in Mumbai. But have we ever wondered about the thought process that led to the screening of the 1995 release for so many years?
    Here’s the news! Both, the production house – Yash Raj Films and the only theatre running the movie for 19 years, Maratha Mandir have had big plans.
    Reveals Manoj Desai, the Managing Director of Maratha Mandir saying, “For the first 500 weeks, we screened the film at Maratha Mandir only to make profits. In fact Yashji awarded me a golden trophy for the successful screening of the film. Afterwhich, both YRF and I have been aiming at running the movie for as many weeks as we can only with the ambition of winning an entry in the Guinness World Records.”
    Come December 12, the film will complete its 1,000 week run at the box-office, winning a record. However, if the theatre owners don’t get a go ahead from YRF, the film’s screening at the single screen will come to an end.
    “We would like to screen the film even further, but if YRF decides to halt the run after hitting the 1,000 mark, then we will discontinue it from the Box Office,” says Desai.
    DDLJ is priced at Rs. 15/Rs.18/Rs.20/- per person and plays at 11.30 am everyday at the single screen.
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Web Title: YRF and Maratha Mandir aim for a Guinness World Record with DDLJ
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