Home»Worldยป Lingerie brand featuring plus size models slams Victoria's Secret ad

SLIM is not necessarily SEXY! Lingerie brand featuring plus size models redefines 'Perfect Body'

Dailybhaskar.com | Last Modified - Apr 11, 2015, 09:50 AM IST

In response to Victoria's secret, another lingerie brand called Curvy Kate started their campaign called "Star in a Bra" which featured plus size women.
  • +3 See more slides
    With several skinny models and advertisement campaigns stating "Perfect Body," the world renowned lingerie brand called Victoria's Secret is being criticized for shaming all the other women with heavy bust or plus size body types.

    In response to Victoria's secret, another lingerie brand called Curvy Kate started their campaign called "Star in a Bra" which featured plus size women. Also, as the brand offers D-K cups for bras, women with heavy busts were the stars of the advertisement campaign that earned enough attention.

    Curvy Kate let their fans vote and choose for the new models to feature in the ad campaigns. Soon after the campaign, Victoria's secret changed their slogan to "A Body for Every Body." However, the faces of the campaigns were still skinny and slim women which did not really appeal to the audience as per the brand tagline.
    Scroll ahead for more pictures
  • +3 See more slides
    With several skinny models and advertisement campaigns stating "Perfect Body," the world renowned lingerie brand called Victoria's Secret is being criticized for shaming all the other women with heavy bust or plus size body types.

    In response to Victoria's secret, another lingerie brand called Curvy Kate started their campaign called "Star in a Bra" which featured plus size women. Also, as the brand offers D-K cups for bras, women with heavy busts were the stars of the advertisement campaign that earned enough attention.

    Curvy Kate let their fans vote and choose for the new models to feature in the ad campaigns. Soon after the campaign, Victoria's secret changed their slogan to "A Body for Every Body." However, the faces of the campaigns were still skinny and slim women which did not really appeal to the audience as per the brand tagline.
    Scroll ahead for more pictures
  • +3 See more slides
    With several skinny models and advertisement campaigns stating "Perfect Body," the world renowned lingerie brand called Victoria's Secret is being criticized for shaming all the other women with heavy bust or plus size body types.

    In response to Victoria's secret, another lingerie brand called Curvy Kate started their campaign called "Star in a Bra" which featured plus size women. Also, as the brand offers D-K cups for bras, women with heavy busts were the stars of the advertisement campaign that earned enough attention.

    Curvy Kate let their fans vote and choose for the new models to feature in the ad campaigns. Soon after the campaign, Victoria's secret changed their slogan to "A Body for Every Body." However, the faces of the campaigns were still skinny and slim women which did not really appeal to the audience as per the brand tagline.
    Scroll ahead for more pictures
  • +3 See more slides
    With several skinny models and advertisement campaigns stating "Perfect Body," the world renowned lingerie brand called Victoria's Secret is being criticized for shaming all the other women with heavy bust or plus size body types.

    In response to Victoria's secret, another lingerie brand called Curvy Kate started their campaign called "Star in a Bra" which featured plus size women. Also, as the brand offers D-K cups for bras, women with heavy busts were the stars of the advertisement campaign that earned enough attention.

    Curvy Kate let their fans vote and choose for the new models to feature in the ad campaigns. Soon after the campaign, Victoria's secret changed their slogan to "A Body for Every Body." However, the faces of the campaigns were still skinny and slim women which did not really appeal to the audience as per the brand tagline.
    Scroll ahead for more pictures

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